Nova Real School Agency
About Nova Read Receive Reward Project
NOVA Read, Receive, Reward Project
Is an initiative by Nova Real School Agency
Concept in association with Hoja Nova Enterprise
It is a structured literacy incentive program designed
to drive reading culture among Grade 1–9 students
across partner schools.
Students read a curated set of at least 2+ books per academic year, progress through classroom and school-level quizzes, and top performers are rewarded with high-value school accessories.
About NR3 project
NOVA Read, Receive, Reward Project with the stars
Is an initiative by Nova Real School Agency Concept in association with Hoja Nova Enterprise
A structured literacy incentive program designed to drive reading culture among Grade 1–9 students across partner schools.
Students read a curated set of at least 2+ books per academic year, progress through classroom and school-level quizzes, and top performers are rewarded with high-value school accessories and celebrity engagement..
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Problem statement
- Basic school literacy gaps persist despite NaCCA’s Extensive Reading mandate. Students lack motivation and access to engaging books + rewards for reading compliance.
- Directly supports the Ghana Ministry of Education’s National Council for Curriculum and Assessment (NaCCA) English Language requirements, specifically the Extensive Reading component of the basic school curriculum. This positions the project as both educational impact and policy-compliant
How it works
Reading Phase: Students receive a book list for Terms 1 & 2.
Quizzing Phase: Classroom quizzes → school-level competition in Terms 1 & 2.
Reward Phase: Term 3 ceremony where successful
participants receive prizes: tablets, wristwatches, school bags, water bottles, stationery, and branded sponsor souvenirs.
Celebrity Integration: Winners gain recognition alongside accomplished Ghanaian celebrities, boosting aspiration and media value.
MARKET OPPORTUNITIES
Market need
➣There are about 32,000 registered private basic school in Ghana today
➣If a school has at least 9 classes and they’re supposed to buy 150 books total, then:150 books ÷ 9 classes = 16.67 books per class
➣You need: 40schools x 150 sales to clock
= 6,000 books.
➣Marketer = 7 schools per day
➣June has ∼20 working days, July has ∼20 working days
Total window = 40 working days
➣Calculation:
Schools per marketer = 7 schools/day × 40 days = 280 schools
➣You need to reach 400 schools for 40 participating schools at 10% conversion.
➣Marketers needed = 400 ÷ 280 = 1.43 → 2 marketers
➣Result: With June + July, 2 marketers can cover the 400 schools needed.
AWARDS GALLERY
